Branding, Advertising, Marketing... The Six Steps

The difference between getting-by, and really succeeding is the depth of the connection your organization has with your market... That connection is your brand. The most successful brands are those that are strategically created, actively managed and vigorously defended.To make brand management less daunting, Pro-Creative has distilled the process into 6 steps, which describe the broad principles of our program and guide us as we collaborate with our branding clients.

1) Define Your Brand Objectives:

Your brand is getting paid to do a job... and the secret to any employee exceeding expectations is a well-crafted job description. What do you want your brand to do for you? How does it walk? Talk? What does it say? Who's its audience?

Pro-Creative will sit down with you, and develop a brand strategy that will play to your organization's strengths. Pro-Creative has done this with countless clients and can put you on the fast track to creating a brand that will become your greatest asset.

2) Build a Corporate Identity Package:

Your logo — whether it's in a magazine ad, on a business card, or television commercial— is the most in-your-face part of your brand. So it's important that your logo be a star.

With the brand objectives fleshed-out, Pro-Creative takes a good hard look at your existing visual corporate identification. Does it meet your goals? Does it pull its own weight? If it doesn't, Pro-Creative will either freshen it up or start from scratch. The resulting visual palette is then applied to corporate stationery, and a style guide is created that will make certain that the new CID is uniformly applied across your organization, and well into the future.

3) Make Your Brand Interactive:

Your audience is looking for you online. They want a map to your location, a catalog of your products or services, a quick way to answer questions they have when they have them. And they want all of this on their own terms.

Pro-Creative specs, designs, and produces interactive brochures, web applications, corporate sites, electronic catalogs, ecommerce shopping carts... and seamlessly incorporate on-going traditional media campaigns into the mix, ensuring that the end user experience is consistent across the board.

4) Create Branded Support Materials:

Brochures and printed materials, by their very nature, easily out-live any other materials you produce — making them extremely powerful vehicles for communicating your brand. It's essential, then, that all of your support materials — all of your collateral — be well-designed, and properly reflect your long-term branding goals.

Pro-Creative will take your current collateral to a new level... polishing the language and imagery, and ensuring that it meets the standards set by your brand objectives. We design and manage the production of all sorts of brochures, data-sheets, sales and media packages, trade show booths, and the like. Pro-Creative also has a network of printers and manufacturers that exceed national standards of quality, but charge prices that reflect the low-cost of doing business in Utah.

5) Inject Your Brand into the Traditional Media:

Television, radio, magazine, billboards... If you want to shape your brand, you need to effectively use the most common tools of communication to get your message to your audience.

Pro-Creative brings a lot more to the table than most smaller agencies, as we can handle all of an organization's advertising needs in-house. Using the brand objectives defined in Step One, and with a careful eye on budget, Pro-Creative will craft and produce a traditional media campaign that will stand-out from the clutter of ads in your market.

6) Test. Refine. Repeat.

Your brand is a living thing, and so you must be careful to constantly, carefully refine your messaging and test for positive results.

Because you've used Pro-Creative from the beginning, this process is easier... which means that it's also less expensive and more useful.

The best way to see how Pro-Creative can help you with these six steps, spend some time looking at our portfolio of branding projects we have worked on for our diverse array of clients.

Pro-Creative is the answer to brand and advertising needs. Contact us today, and let's show you what we will do for you: (801) 563 8140.